Apple’s Privacy Features To Cost Facebook $10 Billion

Facebook’s FB -26.39% parent company served up a stark sign of how Apple Inc.’sAAPL -1.67% new ad-privacy policy is roiling the digital-advertising world.”

Meta Platforms Inc. FB -26.39% closed down more than 26% in Thursday trading—a $230 billion-plus loss in market capitalization—after Chief Financial Officer David Wehner on Wednesday said the company expects the Apple policy to cost it more than $10 billion in lost sales for 2022, equivalent to about 8% of its total revenue last year.”

Not enough, but it’s a start. Click the link.

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